Enterprise-class web analytics made smarter, friendlier and free

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

• ANALYTICS INTELLIGENCE

  Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.

• ADVANCED SEGMENTATION

  Isolate and analyze subsets of your traffic with a fast interactive segment builder.

• FLEXIBLE CUSTOMIZATION

  Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.

• ECOMMERCE TRACKING

  Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

• GOALS

  Track sales and conversions. Measure your site engagement goals against threshhold levels that you define.

• MOBILE TRACKING

  Track web-enabled phones, mobile websites and mobile apps.

• DATA EXPORT API

  Integrate business information and develop applications that access Google Analytics data.

• ADVANCED ANALYSIS TOOLS

  Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.

PRODUCT TOUR

Watch this brief tour to learn how Google Analytics can help you buy the right keywords, target your best markets, and engage and convert more customers.

NEWS & HIGHLIGHTS

Google Analytics Blog Feed

The New Google Analytics: Events Goals This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently ... (4/6/2011)

Appraising Your Investment in Enterprise Web Analytics, a commissioned study conducted by Forrester Research, Inc.

STRATEGIC SOLUTIONS

Extend the power of Google Analytics with these third party solutions in our Analytics Application Gallery.

Get more out of Google Analytics with strategic consulting services and customized support packages from Google Analytics Certified Partners

Radically increase your conversion rate. Google Website Optimizer is a free A/B and multivariate testing tool. Start testing and improve your site now.

New Analytics Intelligence reports automatically identifies significant changes in your site traffic to help you discover data insights you might otherwise miss.

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