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Saturday, June 4, 2011

Sex and the City Film Top Product Placement Whore



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Brandchannel's Brandcameo, which conducts product placement in film studies, found Ford appeared in 57.7% of number one films from 2007 to 2008. This year, Ford won its third brandcameo Award for Overall Product Placement for its consistent presence.

From the study, Brandchannel's panel selected the following winners in an online poll:

Most Mouthwatering, placement most likely to prompt an immediate purchase: Louis Vuitton in Sex and the City

Perfect Fit, best chemistry between a brand and a film: Manolo Blahnik and Sex and the City

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